THE NEW LOOK LiMAR

5th November 2013

The business has grown and our objectives were to bring the brand in line with our current market position, whilst retaining the core elements, significant to LiMAR that are recognised and valued by our customers.

Our customers are at the heart of everything that we do and the new styling reflects this with the modification to our logo and the addition of our new strapline; Well Intervention Products. We’ve re-categorised our products to help our customers search and understand our products better. The introduction of our unique LiMAR 'Sands' pattern and 'Aqua-line' graphics have been created to reflect personality and add flexibility to our brand communications.

BRAND CHANGES

Refined Logo

Recognisable to our customers, we were never going to move away from this core element so we gave the diamond icon a makeover and brought in a new bold font to create our striking new logo.

LiMAR Product Sheets

We’ve already received an exceptional response from customers on the new format of our product information sheets. These 3D images truly demonstrate the quality of design in each and every one of our tools.

DIGITAL CHANGES

Website

Incorporating our new LiMAR sub brand system, the new site showcases our products with predictive search functionality, downloadable product information and 360 animations of selected tools. We wanted to build an easy to use site where customers can quickly access important company or product information.

Client Cloud

We’ve created our own unique LiMAR Client Cloud which allows our customers to access their product service manuals, individual orders (historical and live), online 24/7, 365 days of the year.

WE'VE GONE SOCIAL

To complement the brand refresh we have launched our first social media channel, LinkedIn. Follow us to find out all the latest news and innovations from LiMAR. http://www.linkedin.com/company/limar-well-intervention-products The LiMAR team are already taking part in many industry lead conversations, come and join us.